Exclusive: Tony Petitti Stepping Down as President of Sports and Entertainment for Activision Blizzard – The Esports Observer

The Esports Observer has learned that Tony Petitti, who became president of sports and entertainment for Activision Blizzard on August 17, 2020, is stepping down. Brandon Snow, the Chief Commercial Officer, Activision Blizzard Brand, Media & Esports Partnerships is said to be taking the place of Petitti. Prior to Activision Blizzard, Petitti had spent 12 years with Major League Baseball […]

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McLaren Racing unveils multi-year Tezos deal, includes sim racing partnership – Esports Insider

UK-based motorsport team McLaren Racing has announced a multi-year partnership with blockchain network Tezos. The deal will see the network become the team’s official technical partner, this includes the McLaren Shadow esports team alongside its McLaren Formula One and INDYCAR divisions. RELATED: McLaren Racing partners with Veloce Esports to expand esports program Alongside being named technical partner of the sim racing team, […]

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Talent agency Rumble Gaming adds Renegades to its roster – Esports Insider

Esports talent agency and media platform Rumble Gaming has announced the signing of the North American organisation Renegades to its roster of clientele. According to the release, the partnership will see Rumble Gaming provide the organisation with its expertise in esports talent management, team sponsorships, and consulting services. RELATED: Team Liquid unveils multi-year Verizon deal Evan Kubes, President of Rumble […]

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PUBG Developer Krafton Files Potential $5B IPO – The Esports Observer

South Korean game developer and publisher Krafton filed for an initial public offering (IPO) on the Korea Exchange. In a regulatory filing, the parent company of PlayerUnkown’s Battlegrounds (PUBG) developer PUBG Corp said that it’s expecting to offer 10.06M shares of its common stock (20% of the company’s total common stock issued post-IPO) at an anticipated price range of ₩458,000 KRW ($409 USD) to ₩557,000 ($498) per share.  With the currently anticipated price […]

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Aim Lab named player development platform for Rainbow Six Siege Esports – Esports Insider

Game publisher Ubisoft has named FPS performance platform Aim Lab as its official player development platform for Rainbow Six Siege Esports.  The multi-year partnership will see Aim Lab provide Rainbow Six Siege players with access to its scientific training platform. Moreover, players can use its machine learning technology to deliver analysis and insights regarding player performance. RELATED: DarkZero Esports and […]

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WME Signs Cloakzy and Other Gaming Stars to Representation Deals – The Esports Observer

WME has signed a new slate of content creators, esports players, and gaming stars to representation deals. As first reported by The Hollywood Reporter, WME will now represent G4 host and content creator Gina Darling, Call of Duty: Warzone content creator Cloakzy, YouTube star Tiko, TikTok content creator  Luvanthony, Atlanta FaZe coach Crowder, Call of Duty player Clayster, and content […]

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