Allstar Secures $3.85M Seed Financing Round, Adds Cindy Cook to its Board of Directors – The Esports Observer

Gaming highlight content creation technology startup Allstar Gaming announced that it has secured a $3.85M USD seed financing round led by members of New York Angels. Further investors that participated in the investment round include venture capital firms, J-Ventures, and Emerging Ventures, as well as angel groups Harvard Business School Alumni Angels of Greater New York, Miami Angels, Gaingels, and Sand Hill Angels, and several individual investors. 

Allstar revealed that it intends to use the investment proceeds to enhance the company’s current product offering, integrate new titles onto its growing Allstar branded platform, and expand its hiring and partnerships efforts. 

Its latest investment round brings Allstar’s total capital raised to date to more than $4.2M. The startup previously raised $425K in a pre-seed round in December 2019 from investors including Dallas Maverick’s owner Mark Cuban, who also owns the NBA 2K League franchise Mavs Gaming and invested in esports betting company Unikrn. 

Simultaneously with its financing round, Allstar added Cindy Cook, former chief strategy and marketing officer at Vivendi Games, to its board of directors. 

Last month, The Esports Observer reported about one of Allstar’s competitors raising funds, when French tech startup Unique Entertainment Expérience, which is doing business as Powder, secured a $14M Series A financing round led by Paris-based venture capital firm Serena.

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