Betway Renews Sponsorship with Rebranded BLAST Premier
Betting platform Betway has renewed its sponsorship deal with Counter-Strike: Global Offensive tournament operator BLAST for the 2020 series BLAST Premier. The 12-team tournament series is the newest iteration of 2019’s BLAST Pro Series. This year’s circuit will offer a $4.25M USD prize pool across two seasons and a global finals – doubling last year’s prize pool.
While financial terms were not disclosed, a release from BLAST states that this partnership is “the largest commercial deal in the history of BLAST.” In 2019, the BLAST Pro Series had deals in place with a number of brands including Toyota, SteelSeries Omen by HP, and Burger King. Betway is the first returning sponsor confirmed for the 2020 series.
BLAST Premier will kick off in January 2020 with an event in London.
Source: Read Full Article