China’s League of Legends Esports Operator TJ Sports Reports Revenue Milestone, OnePlus Sponsors Suning Gaming

Since last Saturday, the Chinese esports industry has kicked into high gear  in multiple esports titles. The League of Legends Pro League (LPL) started its Spring Split, while Dota 2 and Honor of Kings also started Dota Pro Circuit (DPC) China Region and Honor of Kings Winter Champion Cup, respectively.

Among the top stories: China’s League of Legends operator TJ Sports reported that the company has achieved ¥1B RMB ($155M USD) total revenue in two years; and Chinese smartphone brand OnePlus announced it will sponsor esports organization Suning Gaming League of Legends division.

China’s League of Legends Esports Operator TJ Sports Completes $155M in Total Revenue 

On Jan. 9, China’s League of Legends esports operator TJ Sports announced that the company has achieved three company milestones in two years:

  • The LPL Union has reached ¥1B ($155M) in total revenue, including media rights and sponsorships, among others.
  • LPL has surpassed 4B hours watched across all platforms.
  • LPL has become one of the most valuable esports intellectual properties.

These three goals were initially expected to take three years. Founded in 2019, TJ Sports is a joint venture between Tencent and Riot Games, and only has two years of operation. The company completed three goals a year in advance thanks to Chinese video platform Bilibili, who secured the Chinese League of Legends broadcasting rights for three years, and a four-year ¥200M ($31M) exclusive apparel sponsorship deal between Nike and LPL. The three-year broadcasting rights for the League of Legends World Championship were reportedly worth ¥800M ($123M).

In addition, TJ Sports also announced last Friday that its LPL partners increased to 15, including head partner Mercedes-Benz; strategic partners Nike, Momchilovtsi, and Harbin Brewery; official partners Wahaha, Warhorse, OPPO, Suning.com, TT Chat; and special partners Liepin, Razer, AutoFull, and Intel.

In 2021, TJ Sports and Riot Games will continue to co-host the League of Legends World Championship in China, and the finals will be hosted in Shenzhen, China.

OnePlus Sponsors Suning Gaming LPL Team 

On Jan. 9, Chinese smartphone brand OnePlus announced that the company signed a sponsorship deal with Chinese esports organization Suning Gaming (SN), becoming the exclusive smartphone partner of SN’s LPL team. 

Financial terms of the deal were not disclosed. 

OnePlus’ logo will feature on the left chest of SN team jerseys, alongside another sponsor Skyworth.

OnePlus also sponsored the League of Legends European Championship (LEC) team Fnatic in early 2019. Last year, OnePlus renewed the sponsorship deal with Fnatic, with the OnePlus logo featuring on the front of Fnatic jerseys. In addition, OnePlus integrated a game performance optimization tool on phones called “Fnatic Mode.”

 

Other Esports Business News:

  • German-based optoelectronics manufacturer Cals Zeiss AG (ZEISS) signed a partnership deal with the Chinese esports organization Invictus Gaming (IG). The two companies will explore optical solutions to improve the visual performance of esports players and gamers.
  • Chinese esports organization LGD Gaming signed Peacekeeper Elite player Mi “Cheng C” Jiacheng for ¥11.78 ($1.82M). The deal is the first ¥10M player transfer deal in Peacekeeper Elite history.


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