Gfinity Appoints Former Activision Digital Commerce Manager Catherine Bygrave As Head of Publisher and Developer Relations

London-based esports tournament organizer Gfinity has recruited Catherine Bygrave to serve as its head of publisher and developer relations.

Bygrave joins Gfinity following a roughly 10-year stint with Activision, most recently serving as manager of global digital commerce.

In her new role, Bygrave will work to evolve Gfinity’s strategy regarding relationships with publishers and developers. The company currently works with several rights holders in the esports space including EA Sports, Codemasters, and Microsoft.

In early 2020, Gfinity undertook a strategic review aimed at cutting costs, resulting in Executive Chairman Garry Cook and CEO Graham Wallace stepping down from their positions, as well as refocusing its operations on three core business areas: its own community, building communities for others, and motorsports.


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