HP completes acquisition of HyperX – Esports Insider

HyperX, the gaming peripherals division of Kingston Technology, is now a part of Hewlett Packard (HP), the companies announced in a release.

This marks the last step in a lengthy acquisition process first announced by HP in February.

RELATED: HyperX named peripherals partner for Red Bull Racing Esports

 The HyperX brand is most known for its gaming headsets and RAM, as well as other computer peripherals. The brand also has a long history of partnering with esports teams and companies — most recently with Red Bull Racing Esports and Virtus.pro. 

HP is also a noted figure in gaming and esports. Its in-house gaming brand OMEN has sponsored orgs such as Cloud9 and BIG in the past. OMEN is currently a partner of Astralis, among others. 

According to the release, HP intends to use this acquisition to drive growth to its Personal Systems business, where gaming and peripherals are ‘attractive segments’. The disclosed value of the transaction is $425m (£300m).

RELATED: Virtus.pro renews partnership with HyperX

Alex Cho, president of Personal Systems, HP Inc.: “We are delighted to officially welcome the incredible people of HyperX to HP. HyperX has built a loyal following among gamers and we look forward to further strengthening the HyperX brand. This acquisition further advances our ability to create the computing experiences of the future, expand into valuable adjacencies, and unlock new sources of growth.”

Esports Insider says: HyperX is a household name in the esports industry, and is a valuable addition to HP’s portfolio. It remains unclear what will happen with the existing peripherals brand OMEN that still exists within HP and overlaps with HyperX in a number of products.

Sign up to our ESI Dispatch Newsletter

Source: Read Full Article