KFC Sponsors Brazilian Rainbow Six Siege Championship

Ubisoft Brasil announced Thursday that KFC will serve as the sponsor to the final phases of the 2020 Brazilian Rainbow Six Siege Championship. According to Ubisoft, this is its first deal with a brand from the food industry to sponsor an official tournament.

Financial terms were not disclosed.

The partnership was signed with the participation of the Brazilian esports promotion company BBL (Bad Boy Leeroy), who acted as a commercial representative for Ubisoft Brasil. The KFC brand will be featured in the decisive phases of the tournament and also make activations through kits to Ubisoft’s talent pool.

The Brazilian Rainbow Six Siege Championship is important to many international traditional esports organizations such as Ninjas in Pyjamas, FaZe Clan, and Team Liquid, together with some of Brazil’s most prominent teams, such as Black Dragons, FURIA, INTZ, and Team oNe. Team Liquid’s Mike Milanov spoke to The Esports Observer in August about the team’s attention to the Brazilian scenario.