KIOXIA Sponsors Misfits Gaming’s LEC, LFL Teams

Florida-based esports organization Misfits Gaming Group announced Tuesday a sponsorship deal with KIOXIA for its Misfits Gaming League of Legends European Championship (LEC) and Ligue Française de League of Legends (LFL) teams. KIOXIA is a memory and data storage company and a subsidiary of Japanese technology firm KIOXIA Corporation. 

Financial terms of the deal were not disclosed.

Under the terms of the deal, Misfits Gaming will collaborate with KIOXIA to make content that targets esports audiences and the company will, in turn, provide the teams in Berlin with its line-up of EXCERIA solid-state drives (SSDs). 

Misfits Gaming Group, which also operates Call of Duty League team the Florida Mutineers and Overwatch League team Florida Mayhem, has signed a number of partnerships and sponsorships in 2021 with the likes of gaming furniture maker RESPAWN Products, British headwear brand Tokyo Time, data analytics firm Zoomph, restaurant chain Zaxby’s, peripheral maker MOUNTAIN, and ASUS PC hardware brand Republic of Gamers.

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