KitKat Named Main Sponsor of Vodafone Giants
Spanish esports organization Vodafone Giants have signed a partnership with KitKat (KitKat Spain) that will see the chocolate brand become the organization’s main sponsor.
Financial terms and length of the deal were not disclosed.
The brand will be visible on official team jerseys, team broadcast channels, social media, player and creator content, and more.
KitKat joins other Vodafone Giants partners including Nike, Chupa Chups, and Red Bull.
Vodafone Giants fields teams in League of Legends, Rocket League, FIFA 21, and Counter-Strike: Global Offensive, among others.
In October, Vodafone Giants launched an esports business ownership group under the name Good Game Group. Earlier in the year it raised $3.3M USD and acquired Spanish organization x6tence through its parent company Giants Gaming.
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