Making its Way into Southeast Asia, JOIDATA Collaborates with Moonton to Build Strategic Global Portfolio

Recently, the professional esports data service provider JOIDATA has entered into an in-depth collaboration with Shanghai Moonton Technology Co., Ltd. to provide data design & support services for Mobile Legends: Bang Bang Professional League (MPL) for three years.

Mobile Legends: Bang Bang, a mobile MOBA game developed independently by Shanghai Moonton Technology, is one of the most popular competitive games in international markets such as Southeast Asia, Latin America, and the Middle East. The game was released in November 2016 (mainland China excepted), and it was awarded by Google Play as one of the Best Competitive Games of 2016. In December 2019, MLBB became an esports medal event at the SEA Games. So far, MLBB has over 1 billion cumulative downloads worldwide, with a peak of 100 million monthly active users. The game has ranked top in the best sellers of App Store and Google Play in many countries, especially in Southeast Asian countries such as Indonesia and Philippines, where MLBB is literally “A Game for Everyone.”

It is known that JOIDATA will build an integrated esports data system for MLBB that empowers live-streamers, casters, distributors, spectators, and clubs, to present tournaments as thrilling stories.

【Livestreaming Support】

During the livestreaming of MPL tournaments, JOIDATA will provide the executive team with real-time data and the development of various demand tools. It will offer a rich and multi-dimensional demonstration of information based on players, teams, heroes, and even game patches, to improve the efficiency of streaming, so that the viewers are able to better enjoy the thrilling matches.

【Distribution Support】

In addition to livestreaming support, JOIDATA will also provide the distribution team with data highlights and various special algorithm support such as sales & packaging, pre-match data stories and milestones, to explore the potential commercial value in professional players so as to “create idols”.

【Sustainable Development Support】

In terms of the professional tournament eco-system of MLBB, JOIDATA will help the clubs in arranging and summarizing match data and with its game comprehension, assist coaches and teams in the data acquisition of players via data modeling. It offers refined support in tactics, psychology, logistics, and data analysis, then produces the competence report to help the team complete pre-match preparations and post-match review quickly, so that they are able to enrich their tactical reserve and to explore the path for sustainable development.

【Commercial Support】

JOIDATA is dedicated to customizing its data products with ingenuity according to the requirements of MPL business development team and promoting the awareness of the tournament among the public.

According to Xu Qian, CEO of JOIDATA, “With over 100 million monthly active users worldwide, MLBB is a model for Chinese games with overseas expansion. JOIDATA is honored to reach this collaboration with Shanghai Moonton Technology.”

“Over the recent years, the increasingly picky taste of the players has driven the maturation of esports data development, while the growingly rich and professional presentation of data also improves the players’ understanding of professional tournaments. For years, JOIDATA has been immersed in the study and learning of esports tournament data system. By exploring the commercial values of players, teams, and tournaments, it is dedicated to promoting the systemization and specialization of esports data, connecting enterprises at both upper and lower reach, and injecting more energy into the esports ecosystem.

Up to now, JOIDATA has collaborated with many renowned livestreaming platforms such as Douyu, Huya, Bilibili, and Kuaishou, and many top-tier esports clubs such as LGD, EHOME, VG, SNG, and Fnatic. It has offered them support in data technology, content generation, and media distribution in various scenarios and has achieved better results than its peers.

The collaboration with Moonton is a perfect start for building JOIDATA’s strategic global portfolio. In the future, JOIDATA will continue to collaborate with more enterprises in the esports industry in different countries and regions and forge ahead on the way to esports data specialization.


JOIDATA ( is a company focused on esports data services that it is dedicated to building the next-generation intelligent operating platform for esports data acquisition, distribution and application. It provides solutions for participants in the esports ecosystem at both upper and lower reach with various esports data products, and it is one of the few Chinese enterprises that possesses the comprehensive capacity to offer services such as to-B esports data support and application development.

About MLBB

MLBB is one of the most popular mobile MOBA games in the international market, which has ranked top 1 in the best sellers of App Store in many countries. It is also one of the first batches of esports games that were included into the SEA Games, which was designated as an esports medal event at the SEA Games in 2019.

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