MPL Philippines enters partnership with Lawson – Esports Insider
Mobile Legends: Bang Bang Professional League (MPL) Philippines has announced a partnership with Japanese convenience store franchise chain Lawson.
As a result, the chain will provide a limited range of team-branded cups to customers that purchase Lawson iced tea and coffee.
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With each cup collected by customers, a leaderboard will be updated weekly to determine the popularity of each team across Lawson stores in the region. Alongside the leaderboard, players will also be able to earn exclusive in-game items through codes printed onto the cups.
Matt Jaron, Business Development Lead at MPL, spoke on the partnership in a release: “The partnership with Lawson will help to strengthen our relationship with MPL Philippines fans and bring them closer to their favourite teams. We look forward to partnering up with more lifestyle and convenience brands, as part of our long-term investment in the Philippines.”
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The eighth season of MPL Philippines is scheduled to begin on August 27th and will conclude with the Playoffs set to commence towards the end of 2021. The Playoffs will see the top six teams compete for the lion’s share of $75,000 (~£54,658) in prize money. The season was meant to begin on August 13th but was postponed due to a COVID-19 lockdown in the Metro Manila region.
Esports Insider says: As one of the largest convenience store chains in the region, Lawson is the ideal partner for Mobile Legends developer Moonton to promote the MPL in the Philippines. As one of the largest competitive mobile titles in the industry, the deal is a great way for fans to earn some exclusive in-game items and physical merchandise.
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