Ninjas in Pyjamas secures multi-year Razer partnership – Esports Insider
Gaming peripherals manufacturer Razer has inked a partnership with Swedish organisation Ninjas in Pyjamas (NiP).
The multi-year deal will see Razer equip Ninjas in Pyjamas players with gaming peripherals such as mice, headsets, and keyboards.
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According to a release, the manufacturer will also work with NiP’s players during ‘the research and development phase of new esports products’.
Yann Salsedo, Head of Esports, EMEA, at Razer commented on the deal in a release: “Razer is one of the original esports sponsors, before competitive gaming was even called ‘esports’, and NiP are one of the largest and most established esports organisations, with an illustrious history of successes. Together, we can elevate esports to new heights by bringing more content and new products to the fans.”
Through Razer Customs, the company’s platform for customising made-to-order equipment and peripherals, fans can purchase and sport a range of NiP-branded items.
The deal will also see Ninjas in Pyjamas’s Rainbow Six: Siege roster compete using Razer’s recently-released BlackShark V2 Pro headset.
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Ninjas in Pyjamas CEO, Hicham Chahine, added: “The partnership with Razer has invigorated our teams’ drive to win every major trophy we set our sights on. We are excited to compete under the Team Razer banner and look forward to collaborating with such a like-minded partner to expand our global reach.”
Razer also hinted in the announcement that more licensed products featuring designs inspired by popular games and teams will come in the future.
Esports Insider says: Ninjas in Pyjamas is a legacy brand for Razer to scoop up as a partner. It’s likely the organisation’s passionate fan base will want to get its hand on some NIP-branded Razer gear as a result of this deal, which was surely its intention.
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