StreamElements starts open beta for feature allowing streamers to sell merchandise

Broadcast software company StreamElements is expanding its offerings to content creators by implementing a new feature that allows users to sell customized merchandise through “SE.Merch,” with an open beta beginning today.

As a part of the feature, StreamElements is promising a completely free way for streamers to create and sell goods with no paywall barrier, as well as a competitive profit margin. 

There are a few options that content creators use right now to sell merchandise while streaming on Twitch or other platforms, including websites like Design by Humans. But research by StreamElements suggested that around 85 percent of streamers don’t sell merchandise, presumably because of the extra steps it takes to do so.

StreamElements’ attempt at integrating merchandise sales into its broadcasting software marks a progressive move for the tech company.

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