Taking Aim at the Free Fire Audience in Brazil, Twitch Signs LOUD

Brazilian esports organization LOUD has signed an exclusivity deal with Twitch. This is the latest major move by the streaming platform towards the audience the battle royale game Free Fire holds in Brazil, as earlier this year it also signed Bruno “Nobru” Goes, one of the best players of the game and the biggest streamer in the world, in August.

Regarding its focus on the Free Fire market, Twitch’s Content & Strategy Manager Stéffano Coelho told The Esports Observer that “mobile is one of the most important markets for Twitch around the world, Brazil is no exception. The category has a large penetration in the country due to socioeconomic factors, and it’s just getting started. We know that the Brazilian mobile gaming industry is growing every year, and games such as Free Fire will continue to attract fans to Twitch from across the country. Our platform is meant for everyone, every game, and every kind of content.”

The signing of LOUD happened a few days after the organization was accepted by Riot Games in the Brazilian Championship of League of Legends (CBLoL) franchise. When asked if this influenced the deal with the Brazilian team, Coelho said that “Twitch is always connected to the latest market trends and on the lookout for the best available talents, and LOUD is definitely among them.”

On the first day on the new platform, LOUD streamers Gabriel “BAK” Lessa, Victor “CORINGA” Augusto, and Arthur “Thurzin” Santos reached together a total of 100K simultaneous viewers, while other organization members who had not even started streaming yet have seen their channels reach 250K subscribers. 

Contract details were not disclosed. Before this deal, LOUD held a contract with the Huya-owned streaming platform Nimo TV. Earlier this year, LOUD had become the first esports organization to reach 1B views on YouTube.

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