Xiaomi and MediaTek Sponsor Arena of Valor Tournament in Brazil
Chinese electronic company Xiaomi and the Taiwanese electronic components manufacturer MediaTek are joining as sponsors of an Arena of Valor tournament in Brazil. The competition is being organized by the Brazilian esports promotion company Gaming Culture, which is for the first time investing in a mobile game, choosing the 5v5 multiplayer online battle arena (MOBA) published by Tencent.
CEO of Gaming Culture Peterson Rodrigues told The Esports Observer that “Arena of Valor is one of the most popular MOBAs in the world, with great teams and a loyal community in Brazil. We understand that there are opportunities for bigger tournaments in the Brazilian mobile esports market and we want to explore these possibilities. With the absence of Brazil in this year’s AIC [the Arena of Valor International Championship], we believe that this tournament can motivate the great teams of the scene and the public in an event of high competitive level and production quality.“ Arena of Valor is mainly popular in Asia, where it is also known as Honor of Kings.
MediaTek also acquired the naming rights of the tournament, which will be called MediaTek Cup. Through this sponsorship, the company, which produces CPUs, GPUs, among other electronic components, is willing to highlight the importance of these in smartphones, especially for mobile gamers.
The MediaTek Cup will be broadcast on Nov. 23 – 26, on Nimo TV, the Huya-owned streaming platform mainly focused on mobile games, which is also supporting the promotion of the tournament. The prize pool adds up to $8K BRL (roughly $1.5K USD) split between the four first places.