LawBreakers failed because characters were too diverse says ‘woke bro’ CliffyB
Gears Of War creator Cliff Bleszinski has come to an unlikely conclusion about the failure of his last game, which he says was too ‘woke’.
You probably don’t remember it, but if you do why do you think short-lived online shooter LawBreakers failed?
It was quite a good game, with some fun gimmicks like bubbles of zero-gravity, but it also had some very bland character and art design, and an equally unmemorable name, and came out right as PUBG was making battle royale the next big thing.
Director Cliff Bleszinski, aka CliffyB, aka Dude Huge (really), seems to agree that the characters were one of the main problems; not because they were boring but because they were too ‘woke’.
The failure of LawBreakers, and half-finished battle royale Radical Heights led to the closure of developer Boss Key and Bleszinski’s exit from the game industry, so you can imagine he’d be a bit touchy on the subject, but that doesn’t really explain the following post on Instagram:
Ever since the studio closed I’ve been wracking my brain what I could have done differently. Pivot HARD when the juggernaut of Overwatch was announced. Been less nice with my design ideas and more of a dictator with them.
One big epiphany I had was that I pushed my own personal political beliefs in a world that was increasingly divided.
Instead of the story being “this game looks neat” it became “this is the game with the ‘woke bro’ trying to push his hackey politics on us with gender neutral bathrooms.” Instead of “these characters seem fun” it was “this is the studio with the CEO who refuses to make his female characters sexier.” Instead of “who am I going to choose” it became “white dude shoehorns diversity in his game and then smells his own smug farts in interviews” instead of just letting the product … speak for itself.
It’s okay to be political when your company or studio is established for great product FIRST. But we were unproven and I regret doing it. (This will be quite the doozy of a chapter in the upcoming memoir.)
Bizarre internet rant aside, everything Bleszinski says is demonstrably untrue. Overwatch, which came out before LawBreakers, and Apex Legends, which came out after, were both online shooters with very diverse casts and they’ve both been hugely successful.
Not only that, but we don’t recall anyone, not even the nastier side of gaming fandom, getting upset about LawBreakers being too diverse. In fact, we don’t remember anyone talking about the game at all, which was the real problem.
What brought all this navel gazing on is unclear, but it may be intended as a promotion for Bleszinski’s upcoming memoirs. Which sound like it’s going to be riveting read.
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