PS5 price depends on Xbox Series X price says Sony
Sony has admitted that it hasn’t decided what price the PS5 will be sold at yet and that it’s waiting to see what Microsoft does first.
Back when Sony still used to attend E3, their media briefing was always the day after Microsoft. Although they never admitted to it, that seemed to give them an important advantage, as they got to see what Microsoft did first and adjust their plans accordingly.
They almost certainly did just that with the disastrous E3 2013 unveiling of the Xbox One, where they were able to hammer home that the PlayStation 4 didn’t have to be online all the time – after seeing how badly Microsoft’s plans for the Xbox One had gone down.
The (hugely effective) video below was almost certainly filmed in a rush, a few hours after seeing Microsoft’s E3 conference, but obviously that trick only works if you attend E3 as well, which Sony isn’t doing this year.
How much does the PlayStation 5 console cost?
In a call to investors, following their recent financial results, Sony discussed how they would prepare for the console transition and control labour and personnel costs.
According to a translation by VGC, chief financial officer Hiroki Totoki then stated that Sony couldn’t control the ‘price level’ of the next generation consoles and implied they were waiting to see what the Xbox Series X would cost.
‘What is not very clear or visible is because we are competing in the space, so it’s very difficult to discuss anything about the price at this point of time, and depending upon the price level, we may have to determine the promotion that we are going to deploy and how much costs we are prepared to pay,’ said Totoki.
In other words they’re worried about setting the price too high or low and want to see what Microsoft do first.
The problem with that is that not only are Sony not at E3 this year but it’s unclear when either they or Microsoft will properly unveil their new consoles and games.
Traditionally they’d be expected to do most of that before E3, but despite constant rumours that Sony will host an unveil event this month or next there’s still no evidence of them doing so.
There’s even less clue when Microsoft will say anything more, which seems to be something Sony are just as interested in as Xbox fans…
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