Rockstar owner Take-Two makes 58% of its money from microtransactions and DLC
GTA Online and NBA 2K are responsible for the majority of Take-Two’s profits, but not from the sales of the actual games…
Last month EA revealed that only 55% of its money is made from the sale of video games, with the rest coming from microtransactions, DLC, and subscriptions.
We said at the time that that’s not unusual now for major publishers and Take-Two Interactive, parent company of Rockstar Games, has proven exactly that – with their latest financial results revealing that 58% of its revenues come from everything other than just selling games.
Not only that but all of that comes primarily comes from just two games: Grand Theft Auto V and the yearly NBA 2K basketball games.
It was actually one of Take-Two’s best financial quarters ever, even though they didn’t have any major new games out.
For the three months ended 30 June they made $540.5 million (£443.8m) revenues, which represents 39% growth on the same time last year, and $299 million (£246m) in gross profits.
Digital revenue, including the games themselves, now accounts for 79% of all the money Take-Two makes, making retail sales only a minor part of their business now.
The controversies surrounding GTA Online’s microtransactions, particularly in the light of the recent casino update, are well known but NBA 2K has, if anything, proven even more controversial, but because it’s a basketball game is less well known in the UK.
After intense criticism of NBA 2K18, last year’s game pulled back a little on its worst excesses but was still described by Kotaku as a ‘nightmarish vision of our microtransaction-stuffed future’.
That didn’t stop it from selling though, as the game racked up 12 million sales worldwide. That compares to a grand total so far of 25 million for Red Dead Redemption II, a staggering 110 million for GTA V, and a series best of 5.5 million for Civilization VI – including the surprisingly successful Switch version.
NBA 2K19 has now become Take-Two’s most profitable sports game ever, with much expected from NBA 2K20 when it’s released on 6 September.
Take-Two’s biggest new game of the year though is set to be Borderlands 3, which is out a week later on 13 September.
Although that’s a Friday it’s unlikely to be unlucky for Take-Two, given the Borderlands franchise as a whole has sold an extra five million copies in the last quarter – despite the most recent game being five years ago now.
That boost is due to the remasters and the new DLC for Borderlands 2, with the franchise’s total sales now standing at 48 million units sold.
Email [email protected], leave a comment below, and follow us on Twitter
Source: Read Full Article