This week, Rockstar has been given 115,000,000 reasons to release GTA 6 ASAP
It's been a great week for Rockstar .
The company behind international mega-hits GTA V and Red Dead Redemption 2 released its Q2 financials for the year, and there was some very impressive reading in there for Take-Two.
Rockstar's parent company reports net revenue up 74% year-over-year, taking the publisher to an eye-watering net bookings count of $950 million.
There are a lot of reasons the revenue stream is so strong this year – Borderlands 3 and NBA 2K20 are contributing factors, for example – but it's still Grand Theft Auto V that's doing the heavy lifting for Rockstar.
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It was reported that the game has hit a new landmark, with a massive 115 million copies sold. That means, over the past six months, the game has sold 5,000,000 copies.
People just keep buying it. In an interview with GamesIndustry.biz , Take-Two CEO Strauss Zelnick remarks that it's because the game is seen as a 'must-have' in certain demographics.
"I think as the install base grows, if you're over the age of 17, it's a must-have title," Zelnick told the website.
"This title, remember, was developed for the last generation originally and then a new version was developed for this generation. And it's pretty amazing that a title originally developed for last generation remains the standard-bearer for quality more than six years later."
But the momentum will start to decline soon – next year, we're expecting to see the release of the Xbox Scarlett and PS5, and there are no Rockstar titles announced for the next-generation of hardware.
So Take-Two is going to want to make sure this massive player-base has a title to migrate to sooner rather than later.
Zelncik knows that you can't just terminate support of one game as you roll out another, and it sounds like Take-Two will be aiming to keep GTA Online ticking over for as long as possible.
After all, it's driving the company's incredible profits.
"We have to meet the consumer where the consumer is, and there's no rulebook around how you create transitions or new products in a world of live services," he tells GamesIndustry.biz.
"And I think we have to be mindful of what the consumer wants, and what our developers have in mind, and we will find a path forward that makes sense to whatever project we take on."
Though the company hasn't yet announced GTA 6 , there are numerous breadcrumbs online suggesting that the project is well underway behind closed doors.
As we get closer to the launch of the PS5 and Xbox Scarlett , we expect Take-Two and Rockstar's plans to become more transparent.
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